This is our first step in developing solutions to tackle microfiber pollution.Īirborn is possibly the most advanced merino base layer around at the time and pure enough to put on the compost at end-of-life. With the Cloud Nine project we are the first brand globally to introduce an air-permeable synthetic insulation garment featuring a new migration resistant PrimaLoft insulation. 2013: First step toward less microplastics We win the ISPO Sustainability Award and begin the quest to transform the outdoor industry standard from polluting to contributing. We introduce shell layers for the future – our state-of- the-art waterproof/breathable shell layers with circular lifecycles. We finally reach our goal 100% fluorcarbon-free! After 8 years of innovation and co-creation, lab- and field testing, transitioning and finally implementing, we successfully completed this critical transformation, together with our partners. We also develop The Alchemist, a concept garment made with Primaloft Bio, the world's first biodegradable synthetic padding. Power Air ® is a new generation of synthetic fleece that shed 80% less microfibers compared to regular high quality fleece. We launch Power Air Houdi, a result of Houdini design and Polartec ® fabric innovation. The product is awarded the ISPO Award 2020 Gold Winner. It’s also made from recycled polyester waste and is recyclable. The result is a product series that not only combats plastic waste by shedding up to 80% less microfibers compared to regular high quality fleece. Together, we set out to address the issue of plastic waste from synthetic sportswear on a bigger scale. We launch Mono Air Houdi and Halfzip, two innovative fleece jackets based on a new groundbreaking fabric from Polartec.

We’ve been offering rental service in our stores since 2012, but starting March 2021, you can rent your Houdini garments online too! Have access to the gear you need, when you need it. We want more people to be able to use our gear on any adventure and reconnecting to nature, without increasing the need to buy it.

The houdini solution